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Isobel is curious about the power of words. On one hand, they are used to define and codify meaning, often packing a punch. At other times, overuse of words can bleach away vibrant messages. Lingo, labels and buzz words are likely to flatten meaning in conversation to the generic essentials. Other times, commercial use can tamper with perception. (Natural does not mean healthier necessarily, sustainability confuses assumptions when a company with controversial GMO practices (Monsanto) uses it in their slogan). The environmental message is an urgent one, yet the meaning gets washed out when words like "Organic, Local, Sustainable" are thrown around too much.
Words are at the core of her interactive piece "Eat with the World: Walk this Way", initially an installation of word tags hanging from string through a walkway. The piece is developing with each opportunity to display. Word tags are crafted out of cloth and wax depicting the fears, the actions and the inspirational qualities defining the aesthetics related to food. Visitors to the exhibit are invited to choose, a term that reflects something they can relate to and adorn a tree branch, gving them an opportunity to relate to the words, touch and hold them.